Depending on their half-life, their socio-cultural penetration depth and the degree of globalization, trends develop into so-called megatrends.
Megatrends are slow and gradual. A megatrend is characterized by the fact that it is not predicted, but that it already exists. It marks a change that is already shaping society and the market and will shape it over a longer period of time. Megatrends therefore span several decades and have an impact on every person and all levels of society: business, politics, science, technology and culture.