Megatrends

Depending on their half-life, their socio-cultural penetration depth and the degree of globalization, trends develop into so-called megatrends.

Megatrends are slow and gradual. A megatrend is characterized by the fact that it is not predicted, but that it already exists. It marks a change that is already shaping society and the market and will shape it over a longer period of time. Megatrends therefore span several decades and have an impact on every person and all levels of society: business, politics, science, technology and culture.

 

Globalization

Almost all people are affected by globalisation ---The global division of labour is changing markets and companies ---The global exchange of knowledge accelerates technological development. ---Corporate structures - from corporations to small and medium-sized enterprises - are being internationalized. ---Globalization enables us to buy products from the other side of the world "by mouse-click". ---Changes in other distant countries have a faster impact on us than was previously the case. Close

Urbanization

Urbanisation" refers to the spread of urban lifestyles. ---More and more people are settling in large cities and conurbations - but some cities are still shrinking in favour of more attractive cities. ---The greatest challenge facing urban planners is the scarcity of resources, the need for sustainability and the improvement of infrastructure. ---Modern technologies based on the Internet of Things are changing cities to Smart Cities. Close

Connectiviy

Connectivity is the connection between people, computers and machines over networks. ---The Internet makes it easy for people to connect. ---Computers, systems, devices and machines communicate with each other via the "Internet of Things" (IoT). ---But this change is not only a technical one; it also leaves behind great changes in social structures. ---Internet, IoT and human-machine collaboration are dramatically changing our working environment. Close

Mobility

In his life and business, mobility means not being tied to one place. ---Mobility means the willingness and ability to move if the choice of job makes this necessary. ---Mobility means more travel at work and in private life. ---Increased mobility requires new transport concepts and more climate-friendly and environmentally friendly means of transport. ---The mobility concept of the future integrates different means of transport with an easier transition between means of transport. Close

New Work

Digitization and networking enable new forms of work with increased flexibility. ---The boundaries between work and leisure are blurring - work-life blending. ---The trend towards outsourcing is continuing, with more and more services being requested on demand. ---A new start-up culture has been established with new workplaces, such as co-working spaces. Close

Knowledge culture

Digital access to information creates ever easier access to ever-increasing amounts of knowledge. ---A lot of information is available free of charge. ---Education is changing in an age of knowledge explosion. Tutorial Learning and Massive Open Online Courses lead to a new educational landscape. Close

Silver Society

Life expectancy is increasing worldwide. ---At the same time, the fitness and agility of the elderly continues to increase. ---Balance becomes the rule case - Silver Potentials remain also always age actively and are active further vocationally and pass their knowledge on, others engage themselves honorary. ---The elderly are moving into the focus of sales strategists. Close

Gender Shift

Traditional gender roles in professional and private life are dissolving. ---Women occupy more and more professional fields and management positions ---The importance of the role of men in education is constantly increasing. ---Gender shift occurs in almost all countries. ---The acceptance of same-sex lifestyles is increasing. Close

Health

---Health no longer means only the opposite of illness, but the health balance. ---The health market is becoming increasingly important as the cornerstone of the economy. ---Health penetrates other areas of life and consumption and thus creates new markets. Close

Safety

Safety describes the safety of processes and the operation of systems, including for example that products or processes in factories are safe and are regularly checked. ---Security describes the protection against external influences, for example by security services and controls in buildings, in airports or when accessing events. ---Objectively, our society is becoming safer and safer (Super-Safe-Society). ---When generated security becomes visible, this can lead to a feeling of insecurity. Close

Neo Ecology

Climate change and scarcity of raw materials are changing consumer behaviour and economic activity in our society. ---People's environmental awareness and sense of responsibility is increasing worldwide. ---The future belongs to renewable energies and raw materials. Close

Individualization

Pluralism of different lifestyles and designs. ---Transparency of products and simplified availability enable consumption to be aligned very individually ---Increase in individualized products and services (mass customization, lot size 1). ---Increasing importance of the "do it yourself" economy Close